FTC Seeks Input On Expanding Climate Claims In ‘Green Guides’ Update

A federal consumer protection agency is considering expanding its environmental marketing guidance to cover several additional climate change topics, including newly popular terms such as “net zero” and “carbon neutral,” asking for public comment about how it can best modernize the guidance aimed at curbing false environmental claims. The Federal Trade Commission (FTC) in a Dec. 20 request for public comment asks stakeholders for input on how it might update its Guides for the Use of Environmental Marketing Claims, commonly...